These days, travel is about both the getting there and the destination. One brand gets this and has won over travelers everywhere. BÉIS Travel, started by actress Shay Mitchell, has gone from a side project to a seriously popular travel brand. It’s changing what it means to travel with style and practicality in today’s world.
A New Way to Think About Travel
Our team wanted to create bags for everything from quick coffee trips to globe-spanning flights, says BÉIS founder Shay Mitchell. We want to people to make big moves in their lives (and enjoy the small things, too). This sums up what travel is about now—it’s not just about big trips, but fitting travel smoothly into our everyday lives.
Mitchell, who you might know from Pretty Little Liars and Emily in Paris, didn’t just slap her name on any product. She saw that there weren’t many travel bags that looked good whether you were in first class or just heading to the local market. The brand says it offers the best travel gear and accessories for the modern traveler, perfect for weekend sleepovers, beach days, or summers in France.
What’s So Good About BÉIS: Great Design That Works
Stylish Looks
BÉIS came out swinging with suitcase sets and weekender bags in simple colors, with smart design choices that made them different from other luggage brands. The brand’s look—clean, modern, and ready for Instagram—appeals to the people who see their travel gear as part of their style.
The colors tell you a lot about BÉIS. Instead of boring black, you’ll see stylish beiges, soft colors, and limited-edition colors like blue and burgundy. These aren’t just colors; they show that you travel with care and style.
Made for Real Life
BÉIS bags don’t just look good. They have strong exteriors, weight indicators, wheels that spin easily, and comfy handles—all the things you need when you’re rushing through airports or walking on bumpy streets.
The weight indicator is really smart. It shows that BÉIS knows how annoying it is to deal with airline weight limits. It’s these small touches that make these bags great travel buddies.
More Than Just Suitcases
The Awesome Carry-On Roller
The 21 Carry-On Roller makes travel better with its spinning wheels, soft handle, weight indicator, and TSA locks. But what makes it special is how all these things come together to make traveling easier.
The hard shell isn’t just tough; it keeps your bag looking good after being tossed around. The wheels don’t just spin; they glide on all kinds of surfaces, from smooth airport floors to rough sidewalks.
The Handy Weekender Collection
The weekender bags show that BÉIS knows travel isn’t always about long trips. Sometimes it’s a quick getaway, a business trip, or just a stylish way to carry your gym clothes. The Béisics Duffle has a strap to slide it onto your suitcase handle, a key holder, and a shoulder strap. It fits enough clothes for a few days, plus toiletries and shoes.
More Than Just Luggage
From cool travel bags to useful luggage, BÉIS has what you need for work, travel, and life. They have Weekenders, Cosmetic Cases, Duffels, and more. The brand has grown into a full travel system, knowing that travelers want all their gear to match.
The Power of a Celebrity Who Travels
Shay Mitchell Knows Travel
Unlike some celebrity brands that don’t feel connected to the person behind them, BÉIS is helped by Mitchell’s real travel experiences. Her Instagram shows her constantly on the move—film sets, fashion shows, vacations. She’s not just selling travel products; she’s living the life that needs them.
This feels real to people who can easily spot fake celebrity endorsements. When Mitchell shows off BÉIS products, it’s during real trips, not just photoshoots. This builds trust and shows that the products actually work.
A Community, Not Just Customers
The brand has a passionate following, and it’s not just because of Mitchell’s fame. BÉIS has built a community of travelers who care about style, usefulness, and living life to the fullest. The brand’s social media shows real people using the products in real situations.
Always Improving
Keeping Up with Travel Trends
The brand is growing its product line and marketing, launching new partnerships and pop-up shops. Shay Mitchell is looking to expand and make the business even stronger after five years. This shows that BÉIS is dedicated to staying current as travel changes.
Recent partnerships include the Wicked Movie Collection, with new bag styles and best-selling Rollers in Wicked-themed colors. These aren’t just marketing tricks; they’re ways to try new designs while staying true to the brand.
New Sports Collection
BÉIS’s Sport Collection has new bag and luggage styles, recognizing that travelers often mix leisure and fitness. This shows that the brand knows travel isn’t one-dimensional—people want gear that works for meetings and yoga, exploring cities and relaxing on the beach.
What People Are Saying
Tested by Experts
Good Housekeeping tested BÉIS and said it offers the most attractive luggage we’ve tried. They checked to see if the Weekender Bag and Carry-On were more than just pretty. This kind of review is important because it proves that BÉIS products work well in the real world, not just in a studio.
Compared to Other Brands
Compared to other brands like Away, BÉIS does well in categories like totes, check-in bags, duffles, and packing cubes. This is important because it shows that BÉIS is a real travel gear company that also cares about style, not just a fashion brand making luggage.
Why Modern Travel Is the Way It Is
Travel Is Personal
BÉIS knows that for travelers, luggage isn’t just something to carry your stuff—it’s a way to express yourself. How you travel says something about who you are and what you care about. BÉIS products help you show that you’re stylish and thoughtful.
The Instagram Effect
Some people might think it’s shallow to worry about how travel products look on Instagram, but BÉIS knows it’s important. In a world where travel is shared online, your gear becomes part of your story. BÉIS products look good in photos, but they also look good in real life.
Fits Into Your Life
Travelers don’t want to switch between travel mode and daily life mode. They want products that work for getting coffee and flying to another country. BÉIS is great at making products that fit into all parts of your life.
Thinking About the Planet
Quality Matters
BÉIS might not be the most sustainable brand in terms of materials (though they’re improving), but their focus on quality is a good way to think about sustainability. By making products that last and stay in style, they encourage people to buy less often.
Worth the Money
BÉIS prices their products so they feel like a good purchase, not something you’ll just throw away. This change in thinking—from cheap luggage you replace often to quality pieces you use for years—fits with the idea of being more sustainable.
The Business Side of Things
Who They’re Trying to Reach
BÉIS gives first class vibes even from an economy seat, which sums up who they’re trying to reach. They want people who want to feel stylish no matter their budget.
Easy to Get, But Still Special
BÉIS is careful to be both easy to get and still special. The products aren’t cheap, but they’re not too expensive for their target audience of stylish people who travel often. This makes the brand feel within reach, not just for the super-rich.
What Other Brands Can Learn
Be Real
BÉIS’s success shows that celebrity brands can work if they’re based on real knowledge and passion. Mitchell’s travel lifestyle makes her product choices feel genuine.
Build a Community
By building a community of travelers instead of just selling products, BÉIS has made people loyal to the brand and created free marketing.
Keep Changing
BÉIS’s growth into partnerships, pop-up shops, and new products shows that it’s important to change with what customers want.
What’s Next for BÉIS
Adding Tech
As travel tech gets better, BÉIS can add smart features easily. They could add tracking, charging, or other tech without making the bags look too complicated.
Going Global
As travel becomes easier, BÉIS can grow into other countries while keeping their style and usefulness.
Being More Sustainable
BÉIS will likely focus on using sustainable materials, responding to people’s concerns about the environment.
Why People Love BÉIS
It’s About More Than Just the Destination
BÉIS knows that travel is about how you feel along the way. Their products are made to make you feel capable, stylish, and ready for anything.
Made for Your Life
People today don’t have set schedules or travel plans. BÉIS products work for quick trips, long work trips, and everything in between.
Great Style
The brand shows that you don’t have to pick between style and usefulness. People want both, and BÉIS delivers.
Final Thoughts
BÉIS isn’t just selling luggage—they’re selling a way to think about travel. They know that travelers want gear that’s as thoughtful as they are.
The brand’s success comes from knowing that travel is personal, visual, and part of everyday life. Whether you’re going to a meeting or a vacation, BÉIS products help you feel ready, stylish, and confident.
BÉIS bags makes your days easier, creating more than just travel products, they’ve made tools for modern living. For anyone who sees travel as part of life, BÉIS offers products that make the ride better.
In a crowded market, BÉIS has found a way to stand out by understanding that travelers want their gear to show their values, fit their lifestyle, and look great. This is what makes BÉIS more than just another luggage brand—it’s a partner for modern travelers.
Want to improve your travel experience?
Shop BÉIS Collections:
- BÉIS Luggage Collection – Great suitcases and carry-ons
- The Carry-On Roller – The famous 21 bag
- Weekender & Duffle Bags – Great for shorter trips
- BÉIS Best Sellers – Most popular items
- Complete BÉIS Collection – Bags, accessories, and travel items
Follow BÉIS:
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