Fitz & Huxley: Cool Backpacks Made from Plastic Trash

Image: Fitz & Huxley

Ocean Trash to Awesome Bags

In India’s busy coastal areas, plastic trash is a daily threat to the sea. But something cool is happening: we’re grabbing that trash, turning it into new bags. Trash to treasure – that’s what Fitz & Huxley, a German brand, is all about. They’ve made the first backpacks from ocean plastic that are certified.

Fitz & Huxley wants to fix pollution and instead make great stuff. They’re not just another green brand. They’ve made the first ocean plastic backpacks with a supply chain that’s fully checked by someone else. That’s raising the bar for realness in eco-friendly stuff.

But here’s what really rocks: they didn’t just make cool materials—they built a whole system around saving the ocean, helping people, and making sure their bags are great. Let’s check out the story behind these bags and why they’re a game-changer for shoppers who care.

The Fitz & Huxley Story: Making Change Happen

What the Brand is About

Fitz & Huxley came from a simple idea: all that plastic messing up our oceans could be used to make cool, practical stuff. But making it happen took more than just wanting to do good. It took being creative, not giving up, and totally rethinking how things are usually done.

Of course, it wasn’t easy. The founder remembers spending three extra weeks in India, fixing bags with the team back in 2016. Since then, they’ve been super picky about keeping up the quality.

A New Way to Get Supplies

What makes Fitz & Huxley different is how they get their materials. They teamed up with local Indian groups – charities that collect trash and weaving pros – to create a brand new way of getting supplies that didn’t exist yet in India.

It wasn’t just about finding people to work with. It was about building a whole system that could:

• Pay trash collectors a fair amount
• Recycle well
• Be open about how things are made
• Help the environment and people

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The Ocean Collection: Products That Help

OCEAN Pack Series: Simple, but Makes a Big Splash

Their OCEAN Pack line is evidence that being eco-friendly doesn’t mean your style or the bag’s usefulness has to take a hit.

What’s Cool About the OCEAN Pack:

• It is a simple backpack made from recycled ocean plastic. Even though it’s not huge, it’s got a lot of room inside – enough for a big folder; for example.
• Toss it in the washing machine at 30°C to clean it.
• Each OCEAN pack helps pull 1.3kg of ocean plastic out of the water.

Colors and Where to Buy:

• OCEAN Pack ‘Black’ – Goes with anything, anytime
• OCEAN Pack ‘Light Grey’ – Modern and inspired by the ocean
• OCEAN Pack ‘Agave’ – An earthy, nature-like shade

OCEAN Roll-Top Collection: Really Works Well

For folks who need more room and stuff, the Roll-Top series is super useful. And it is still eco-friendly.

Key Things:

• Comes with a spot for your laptop that you can take out, plus three big zipper pockets inside (fits up to a 16 laptop). It’s like getting two bags in one!
• A secret spot keeps your keys or wallet safe but easy to reach. There’s also an outer pocket for your water bottle.
• Each OCEAN roll-top bag uses 2.7kg of plastic that was headed for the ocean.

Check out the Roll-Top Collection:

• OCEAN Roll-Top ‘Light Grey’ – Great for students and office workers
• OCEAN Roll-Top Big ‘Black’ – Tons of space for longer trips

OCEAN Ashlar Series: Stylish

The Ashlar series is the newest to the ocean collection. It looks good and is still eco-friendly.

See the Ashlar Options:

• OCEAN Ashlar ‘Light Grey’ – Simple and useful
• OCEAN Ashlar ‘Agave’ – Earthy and great for shoppers who care
• OCEAN Ashlar Compact – Simple for just the basics

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Check Out OCEAN Bundles – Mix and match to get everything you need

How They Make These Bags

Step 1: Grab the Plastic

It starts in India’s coastal towns, where plastic trash is constantly messing up the sea. Unlike many brands that just buy recycled stuff, Fitz & Huxley has its own trash-collecting system that helps locals earn a living.

What’s Cool About the Collecting System:

• They work with charities that collect trash.
• Pay collectors fairly.
• Focus on plastic that’s about to hit the ocean.
• Sort trash well at the collection spots.

Step 2: Recycle Smart

After it’s grabbed, the plastic gets processed to keep it strong and get rid of any junk:

Cool Standards:

• Clean it a bunch of times to get rid of salt, sand, and yuck.
• Sort it by plastic type and how good it is.
• Chop it up into tiny bits for making yarn.
• Test the quality at every step.

Step 3: Make Yarn and Weave

Yarn pros turn the recycled plastic bits into high-quality cloth, using old-school skills and new quality checks.

Cool Specs:

• Strong, like new nylon.
• Resists sun damage to keep the color good.
• Water-resistant.
• Feels soft, even though it’s recycled.

Step 4: Make it Local

They also save carbon by keeping things local: from trash collection to recycling to making yarn and bags, it all happens in India. That means less driving and more help for the local economy.

Cool Excellence:

• Skilled locals make sure the bags last.
• They check quality at every step.
• Pay fair wages.
• Keep pollution down by making everything locally.

Saving the Earth: Measurable Ocean Help

What Each Product Does

Fitz & Huxley is open about how much each product helps, so shoppers know they’re making a real difference:

OCEAN Pack Impact:

• Each backpack uses 1.3kg of ocean plastic.
• That stops about 40-50 plastic bottles from going into the sea.
• Cutting down on pollution because it’s made locally.

OCEAN Roll-Top Impact:

• Each backpack uses 2.7kg of plastic.
• That’s like 80-90 plastic bottles that aren’t messing up the ocean.
• Big drop in ocean trash for every bag sold.

Working Together

Each backpack helps grab and recycle 2.4 to 2.7 kg of plastic. The goal is to collect 100 tons of plastic by 2025 – as a help toward cutting ocean plastic in half by 2025.

That goal means:

• Stopping tons of plastic from messing up the ocean
• Helping clean up the ocean with about 37,000-40,000 backpacks
• Really helping save the ocean

Helping People

Besides helping the earth, Fitz & Huxley also helps people: We also teach the Indian community that trash can be useful. Paying folks to collect trash helps them make a living and care about the earth.

Helping the Community:

• Trash collectors get jobs.
• Fair wages bring money and stability.
• Teaching about the environment.
• Learning skills in recycling.

Quality: Buy Better

How They Think

Our top-notch materials and skills mean our bags last. That saves resources. Buy better is what we’ve believed since day one.

The goal:

• Make it last – Bags that last for years.
• Easy to fix – Built so they can be maintained.
• Always in style – They’ll never look dated.
• Useful – Every feature has a reason.

Good Materials

Even though they’re made from recycled ocean plastic, Fitz & Huxley bags are as good or better than regular bags:

How They Test:

• Stress-testing with heavy loads.
• Testing zippers thousands of times.
• Seeing how they handle weather.
• Checking how they wear over time.

How to Care For Them:

• Machine washable at 30° for easier cleaning.
• The cloth resists stains.
• The colors won’t fade.
• Simple care tips for maximum lifespan.

Made Well

Every bag is checked super carefully, as in 2016 when the founder spent extra three weeks fixing bags with the team.

Good Rules:

• Strong stress points for heavy use.
• Good zippers and fasteners.
• Double-stitched for strength.
• Weather-resistant zippers.

Checks and Balances

Approved By Others

The OCEAN collection from Fitz & Huxley represents the first ocean plastic backpacks with a checked supply chain.

This means:

• Real recycled stuff – Someone else says they use ocean plastic.
• Supply chain transparency – Tracked from trash to you.
• Good for Earth: Third party to check the claims.
• Good for workers: Fair labor practices.

Legal Stuff

The product hits the REACH requirements, so:

• Safe chemicals for shoppers.
• Environmental protection during making.
• Employee safety.
• European Union standards met.

Safety

All products include safety info: and instructions in line with rules. Don’t overload, or you’ll damage the product. Not for kids under 3.

How They’re Growing

New Owners

Being responsible is key at Fitz & Huxley, both in making bags and shipping them without plastic. In India, beach plastic is turned into new bags.

In March 2024, Fitz & Huxley was acquired by Weltbild D2C Group:

• They can send more bags
• They can make more bags
• More ways to save the earth
• More people will know about it

Leaders

As the first in ocean plastic backpacks, Fitz & Huxley is:

• The first to have certified ocean plastic
• Trusted because of outside checks
• Trusted by shoppers because of good quality
• Earth leaders because of proven results.

What People Say

What Shoppers Say

Shoppers like these things:

Good Stuff:

• Lots of space inside, even with a simple look.
• Comfortable, even when full.
• Ways to keep things organized.
• Office-friendly looks.

Happy To Help:

• Feel good about saving the ocean
• Feel good about ethical manufacturing
• Appreciate knowing they’re making a difference
• Happy their purchase matches their values

What They’re Good For

At Work:

• Business meetings
• Laptop protection
• Document organization
• Good looks for business

Everyday:

• Commuting
• Shopping
• Travel
• Student use

Saving Earth

• Durable for outdoors
• Easy cleaning

Saving Earth

Packaging

Being responsible is key at Fitz & Huxley, both in making bags and shipping them without plastic.

Good Packaging:

• No plastic
• Recyclable stuff
• Less packaging
• Reusable packaging

Carbon

The local way of making things cuts down on pollution:

• Less driving with local supplies
• Green energy where possible
• Easy shipping to cut pollution
• Offset programs for any leftover carbon.

Circularity

Fitz & Huxley products are made to last:

• Fixable modular design
• Recoverable stuff at end-of-life
• Take-back programs for managing products
• New ways to make things better

Benefits

Why They’re Good

Approved:

• Only brand with certified ocean plastic
• People checks the claims
• Open numbers
• People check quality

Teamwork:

• Team up with trash communities
• Money through jobs
• Local learning and teaching
• Culture-friendly rules

What Sets Them Apart

Good Thinking:

• Cool recycling
• Cutting pollution
• Good quality
• Useful design

Real:

• Founder cares
• Good partners
• Open talk
• Real saving

Tips

Cleaning

Simple:

• Machine wash at 30°C
• Air dry
• Check for wear
• Clean stains fast

Long-Lasting:

• Store dry
• Avoid sun
• Check zippers
• Pro repair if damaged

Maximize

Following Fitz & Huxley’s Buy better rule:

Good Use:

• Don’t overload
• Balance weight
• Protect electronics
• Rotate bags

Repair And Maintenance:

• Fix fast
• Use right products
• Consider a pro
• Contact support

Worth It

Good

Fitz & Huxley bags are worth it because:

Good:

• Superior materials
• Lots of testing
• Durable
• Professional and useful

Good:

• Certified ocean plastic
• Cutting pollution
• Helping communities
• Pro Saving

Good:

• Fair jobs
• Recycling learning
• Community growing
• Learning

Values

Earth:

• Ocean plastic with every purchase
• Helping clean supply chains
• Helping ocean goals
• Lasting

Good:

• Jobs
• Awareness
• Learning
• Good goals

Tips

The Right Bag

Everyday:

• OCEAN Pack series for basics
• Small size
• Work-friendly
• Easy clean

At Work:

• OCEAN Roll-Top for laptop
• Lots of pockets
• Security
• Space

Saving Earth:

• OCEAN Roll-Top Big for room
• Durable
• Weather-friendly
• Comfortable carrying

Future

Thinking

Good:

• Cool recycling
• Growing materials
• Better
• Good standards

Cool:

• More products
• Bags for needs
• Made for you
• Smart

Growing

Global:

• New trash spots
• Growing factories
• Local help
• Growing distribution

More Things:

• Smaller ocean plastic items
• Company help
• Sharing
• Learning

Scaling

Earth:

• Helping save plastic
• Bigger groups
• Ocean cleanup

Help:

• More jobs
• Learning programs
• Women help
• Learning programs

Movement

Power

Every Fitz & Huxley bag purchase:

• **Ocean plastic saved: 1.3-2.7kg
• Help collectors
• Shows demand
• Teaches

Together

Contributing to halving ocean pollution by 2025:

• Ocean help
• Building circularity
• Good making
• Shopping shifts

Doing

Fitz & Huxley evidence that:

• Good things must exist
• Value with recycled materials
• Worth: For enviro-friendly things

Final

Fitz & Huxley means changing the environment. Saving Earth

The journey since 2016 shows quality and responsibility can happen.

Why

**Good:

• Certified ocean help
• People check

*Lasts
*Durable
*Useful
*Warranty

Help:

• Ocean global
• Help communities
• Make better buying choices
• Meaning will be in your buying

Thinking

As consumers, do good.

The new norm

In Ocean

• Saving plastic ocean
• Helping community
• Making conscious consumers

Bags that do help.

Check Out the OCEAN Collection

Backpacks

• OCEAN Pack ‘Black’ – €119 | Made with 1.3kg of ocean plastic
• OCEAN Pack ‘Light Grey’ – €119 | Great for everyday use
• OCEAN Pack ‘Agave’ – €119 | Inspired by nature

Roll-Top Bags

• OCEAN Roll-Top ‘Light Grey’ – €159 | Made with 2.7kg of ocean plastic
• OCEAN Roll-Top Big ‘Black’ – €179 | Lots of space

Ashlar Bags

• OCEAN Ashlar ‘Light Grey’ – €149 | Stylish for city life
• OCEAN Ashlar ‘Agave’ – €149 | Earthy and modern
• OCEAN Ashlar Compact – €139 | Just the essentials

See More

• Fitz & Huxley Official Store – See all the bags

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