Ever get totally sucked into a K-drama and then suddenly pause it because you spot an awesome backpack? You’re not the only one! K-dramas aren’t just about great stories and cute romances – they’re also a goldmine for fashion ideas. From everyday bags to school backpacks, the ones your favorite actors use often become must-have items.
We get that feeling of wanting to copy your favorite K-drama lead, down to their cool accessories. That’s why we dug around and made a list of 10 backpack brands that pop up a lot on the shoulders of Korean drama stars. Get ready to up your style game!
Why K-Drama Backpacks are So Popular
Korean fashion is all about mixing what’s useful with what’s stylish and a bit trendy. Backpacks are super common because they fit the fast-paced city life where you need a bag that’s comfy, stylish, and can handle anything. K-dramas show this off perfectly, using backpacks that match different characters, from the hardworking student to the fancy CEO.
So, let’s check out the brands that keep showing up, one cool backpack at a time:
1. MCM: The Fancy Choice
If a K-drama character needs to look rich and stylish, they’re probably using an MCM backpack. They’re known for that monogram print and great leather, and they scream luxury. You’ll often see them on characters who love high fashion, adding something extra to their outfit. Think of the stylish leads in shows like The Heirs.
2. Builford: Waxed Canvas Cool
See a backpack that looks tough but cool, with that waxed canvas thing going on? It’s likely a Builford. People love this brand for its strong and stylish designs. It’s great for characters who are classic, a bit adventurous, or just down-to-earth. They’ve been in dramas like Heard It Through the Grapevine (Lee Joon used one) and Love Returns (Lee Dong-ha wore it), which shows they work for all sorts of characters going for a vintage or practical look.
3. JPNY: The Student Must-Have
For the classic student look, JPNY backpacks are always a good choice. They focus on bags that are easy to use, last long, and have a casual, city style. They’re good for school settings and characters who are busy every day. You might have seen them in dramas about school life, fitting right in with the young vibe. Kim Hyun-Mok’s character wears one in Extraordinary You.
4. Rawrow: Simple, Stylish, and Useful
Rawrow is a Korean brand that likes things simple and useful. Their backpacks often have clean lines and smart pockets, so they’re perfect for characters who want a bag that works well but still looks good. It’s modern Korean design, often showing up in dramas with a current, low-key vibe, like Strong Woman Do Bong Soon or What’s Wrong with Secretary Kim.
5. TERG by Helinox: Ready for Anything
TERG by Helinox mixes outdoor gear with city style, making backpacks that are tough and fashionable. You’ll see these on characters who are active or just want a comfy, strong bag for their daily lives. They fit well in dramas that show exploring or a relaxed, outdoorsy feel, like Hospital Playlist or Descendants of the Sun.
6. Stand Oil: Easy, Everyday Style
Stand Oil has become a pretty popular brand in Korean fashion, known for designs that are simple but trendy. Their bags, including backpacks, are made from vegan leather and have a style that works for everyday life. They’re both inspiring and useful, perfect for a modern K-drama character. You may have spotted them in dramas like Our Beloved Summer or Hometown Cha-Cha-Cha.
7. Marhen.J: Stylish and Earth-Friendly
Marhen.J is another Korean brand that everyone wants, known for bags that look good and are good for the planet. Their backpacks mix style with useful stuff like being water and stain-resistant. They’re a great pick for characters who care about fashion and the environment. Park Yoo-Na’s character in True Beauty had a Marhen.J bag, and they’ve been seen on celebrities in dramas like Apgujeong Midnight Sun.
8. OSOI: Something Different
OSOI brings a cool, artistic touch to backpacks. Their designs often have different shapes and a simple, fancy feel that works for anyone. If you see a character with a backpack that stands out but is made well, it could be an OSOI, adding something special to their look, like in It’s Okay to Not Be Okay or Vincenzo.
9. Matin Kim: Edgy and Trendy
For characters who like a more edgy or Y2K-inspired look, Matin Kim often has what you need. Their backpacks are trendy and make a statement, showing off a young and bold style. They’re good for characters with a strong, confident personality, and often show up in school or coming-of-age dramas like Nevertheless or My ID is Gangnam Beauty.
10. Fjällräven Kånken: A Classic
Even though it’s not just a Korean brand, the Fjällräven Kånken backpack is famous everywhere and often shows up in K-dramas, mostly on younger characters or those with a casual, retro style. Everyone knows its square shape and bright colors, making it a classic that people love. You can often see it in school or slice-of-life dramas like Reply 1988 or Weightlifting Fairy Kim Bok-joo.
Want to find your next K-drama backpack? Whether you like the luxury of MCM, the usefulness of Rawrow, or the classic style of a Kånken, there’s a bag out there to complete your look.
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